Our team was given the opportunity to analyze the San Marcos Parks and Recreation website data using Google Analytics. The information we found will help us determine the effectiveness of the website in regards to informing and recruiting residents to become more involved with the various activities Parks & Recreation has to offer.
Via request of the Parks & Recreation department, we have consolidated the data from 12 sub departments down to 8. Our report will cover specific aspects of data we found to be of vital importance for the department. Because the website was modified this year, we chose March 19 – November 13, 2017 for our data analysis. We will begin by discussing the data displayed by our Tableau dashboard, present our key findings and wrap things up with our recommendations for the San Marcos Parks & Recreation website.